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Positive Satyagraha :)

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely." That's what Robin Lewis, head of Abercrombie & Fitch said. Greg Karber said, "I was really upset by his comments, and I wanted to do something to turn that negative energy into a positive social good." Here's what he did that turned into a viral video (watched over 4M times):

Posted by Rahul Brown on May 16, 2013
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2 Reflections shared

Guri Mehta May 16, 2013
What an innovative way to get the point across to the company. :-)
Nipun Mehta May 17, 2013
It seems that the brand value has radically nose-dived in couple of weeks: [View Link]

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