Birju spotting :) in a European publication, EuroScientist ...
 

Pandya explains that he sees in gift culture as “the invitation for a person to rewire [their] own mind,” both metaphorically and biologically. If we want to live in a sustainable society, he believes, we first need to start rewiring ourselves to redefine what values drive us. Rewiring one’s brain without immediate survival reason is difficult. The same applies to changing the way organisations are run. “I see it in myself and, certainly, I’m not surprised when I see it in culture and in systems”, he says.

By starting to change perspective, the benefits become obvious. “What I have discovered is that there are many sources of capital that I was not tracking previously that I am now starting to grasp, as my own neurology starts to shift.” While there may be resistance, for him, the ongoing results are well worth the effort.